Why sell at auction?
Auction puts buyers in competition, on your terms and on a date you choose. It's what Ray White is known for, and it's a big part of how we sell homes across Glenelg, Brighton and the surrounding suburbs.
The benefits of auction
Done well, auction gives you the best chance of the highest price in the shortest time.
- Competition sets the priceBuyers bid against each other in the open, so there's no ceiling on what your home can achieve.
- A clear timelineA set campaign with a fixed auction date, so you can plan your next move.
- Sold on your termsYou set the reserve, the deposit and the settlement period.
- An unconditional saleWhen the hammer falls the contract is unconditional, with no cooling-off period for auction sales in SA.
- Buyers have to actAuction day gives every interested buyer a reason to bring their best offer.
Why Ray White for auction
Australia's auction specialistsRay White booked almost 19,000 auctions across Australia and New Zealand in 2024/25. Auction is what our network does every week.
In-house auctioneersOur own auctioneers, Nick Beneke and Adam Rice, know the local buyers and run auction day from start to finish.
The whole team behind youWe bring the whole office to your campaign, so every enquiry is followed up and every buyer is worked.
Number 1 Ray White office in SAMore buyers through our database and our doors means more competition on auction day.
Network auction figure: Ray White, year to 30 June 2025.
How an auction campaign works
Most campaigns run for around four weeks from launch to auction day.
- Appraisal and strategyWe walk through your home, talk through recent local results and agree on the right approach.
- Marketing launchProfessional photography, online listings, signboard and our buyer database.
- Open inspections and feedbackWe report back on every inspection and every buyer, so you always know where things stand.
- Auction dayOn site or in our rooms, with your agent and auctioneer working together to get the best result.
- SoldContracts are signed on the day and we look after everything through to settlement.
Common questions
What if it doesn't sell on the day?We negotiate with the highest bidder straight after the auction, and many homes sell on the day or soon after.
Can I accept an offer before auction?Yes. If a buyer makes a strong offer before auction day, we'll talk it through with you.
Is auction right for every home?Not always. We'll give you honest advice on whether auction or private sale will get you the better result.
Thinking of selling at auction?
Book a free appraisal and we'll tell you honestly whether auction is the right way to sell your home. Call us on 08 8292 8300.